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Tips for Creating Great Branding Photos for Social Media
Plan Your Content:
Develop a content plan that describes what types of photos you need and how they will be used. Consider creating a visual plan to ensure you capture all the key shots during your photoshoot.
Hire a Professional Photographer:
While smartphone cameras are improving, experienced photographers have the equipment to produce higher-quality photos. Look for photographers who have experience in brand photography and have a portfolio that aligns with your aesthetic.
Use Natural Light:
Soft light creates soft images that are generally more appealing than those taken with harsh artificial lighting.
Whenever possible, schedule photoshoots during the morning hours to take advantage of natural light.
Incorporate Your Brand Elements:
Include your brand’s colors, brand mark, and other design components in your photos to strengthen brand recognition.
This could be through props, settings, or even the attire of the people in the photos.
Show Behind the Scenes:
Give your audience a behind-the-scenes look into the inner workings of your company.
This can humanize your brand and build a closer relationship with your audience.
Edit for Consistency:
Post-production editing can improve your photos and ensure they have a consistent look. Use the same filters, contrast tweaks, and cropping techniques to maintain style consistency across your social media feed.
